This was the most challenging project of my career. It used every lesson I’ve ever learned, from the pitch to the delivery. Some of the highlights…built the pitch during SXSW, flew to LA solo to pitch to a boardroom of a dozen strangers, created a demo video of the tech at work so Acura (the attempt at making us a legitimate contender), shot a national spot for the TLX (not the original plan), directed the first mass live broadcast event on Facebook Live, created a custom AR helmet in 2.5 weeks, oversaw the launch of a 3 Acre AR race that dynamically changed with crowd input…and pulled off the impossible.

When “that’s a wrap” echoed in the hangar, the team rushed the car like we won the World Series. Most surreal victory of my life.