When Don Kim and Daniel Gruden asked if I’d help recreate a scene from Kubrik’s Space Odyssey in 31 days, I didn’t even ask why. I literally ran down the street to their office and dove in. The anti-gravity reference was the inspiration behind the Fall 2018 Asics Hypergel launch and Vice’s I Move Me campaign.

The result was a 30ft rotating wheel connected to 70+ dynamic visualizations projected on a 45 ft backdrop. A 15ft techno crane helped capture the ambiguity of space, while two dancers and a killer crew, including the talented duo at Lobster Eye and Santiago Gonzalez, captured a challenger shoe brand's entry into lifestyle without losing its athletic heritage.