A project that started with helping an agency out of a bind became a three-year touring experience that launched at Disney World in 2017.

Cigna wanted to get people to think about their health in new ways. The purpose of Bioball was to connect people to their health using the core four biometric numbers, while providing a physically active entertainment experience. The Bioball was a custom made ball that read the players pulse which would then influence gameplay. The two-player game had players capture as many biometric orbs as they could to unlock their own core four health indicators. Progress would appear discreetly on the Microsoft Hololens headset, which also created a 3D effect to the gameplay.

This was an ambitious exercise in balancing what people love to do, what brands want to say, and what clients require when working with innovation.