One of the first people I met in NYC five years ago was Fred Gerantabee. At that time, he was at Grey NYC and gave me my first shot at VR creative. Fast forward to 2018 and he was leading digital at COTY looking for a standout innovation for Covergirl’s new flagship store in Times Square.

Olivia, the AI beauty insider would become the worlds first AI retail concierge. Built on a host of Google services (dialogue flow, speech-to-text, etc), we would transform Covergirl Madison Kirkbride into the digital face of Covergirls flagship store.

Bonus: Olivia was shortlisted for Innovation at the Glossy Awards in 2019.