If you told 16 year-old me that someday I’d play music on a BBQ with DJ Jazzy Jeff, I would have laughed, because I wanted to be a dentist. Adult me is glad I’m not a dentist, as this is a lot more fun.

Taking a legacy brand like McCormicks and creating conversation requires some bravery. Allowing us to fabricate a BBQ that became a responsive grill to create a soundtrack while cooking is definitely brave. I was really worried this would just feel like a joke when DJ Jazzy Jeff tried it. But the opposite was true, he loved it. Myron Mixon loved it, and together they made some great hamburgers and built some tracks that had the crowd buzzing. A ton of press, the product at the center of the action, most fun project of 2019.