My favorite experience for the global Samsung S10 launch. I might be bias as this was an idea that I’ve been working with in some way or another for a few years - the use of responsive heart rate visualizations to connect people to something physical - in this case a field of LED grass.

The other reason I loved this experience was how it evolved during the creative process with the team at Refinery29 and De-yan. It became an own-able Samsung experience that had the soul of Refinery29. For those looking to snap photos, the visual story unfolded as two heartbeats merged together and lit up the room. For those looking to explore, they were rewarded as well, as their touch shifted the waves of heartbeat visualizations creating a unique experience.