On a blind test people often felt the scent of Suave body wash was as luxurious as brands ten times the cost. Working with VICE we created a fake scent art gallery, filmed it, and had each visitor meet the artist behind each scent…Suave.

Designing the over-the-top experience so that people walked through an obscure and pretentious art gallery was so entertaining. I remember sketching out triangles and circles for the design team to bring to life in 3D…using glass and domes and just basically creating shapes that would guide people the space, feel intimate, but be easily filmed. We brought in a great crew I had worked with in the past to film in Austin, and the action filled three-days became the hero spot for the 2018 campaign.