There are only a handful of projects that I’ll remember 30 years from now. The Whole Story is one of them. A mobile platform created to shine a spotlight, became a tool for a movement that resulted in a real life statue being placed in Central Park.

The Whole Story is a platform that places AR statues of notable women in history beside statues of men. Derived from the insight that over 93% of the statues in North America are of men. In Central Park, there was Tinker Bell and even a dog…but no women.

I wanted the act of placing the statue to feel real and permanent, so the digital experience required a person to be in the place they wished to have the statue. For launch, we brought in the Girl Scouts to explore the park and place dozens of statues paying tribute to these amazing women.

Thumbs up: This project went on to shortlist in six categories at Cannes.